Your families ask about monuments. Today, most funeral homes refer them out — and the revenue goes with them. Gifford Monument Works provides a turnkey wholesale monument program so your funeral home can offer factory-direct granite memorials without a shop, equipment, or inventory. You sell. We build. You earn.
Every funeral director knows the moment. The service is over, the immediate decisions are made, and the family asks: "Where do we go for the headstone?"
For most funeral homes, the answer is a referral to a local monument dealer. The family is grateful for the recommendation. The monument company gets the sale. The funeral home — the business that built the trust that made the referral possible — earns nothing on a transaction it set up.
That doesn't have to be the model. With a turnkey monument program in place, the funeral home becomes the customer-facing brand for a complete memorial experience: service, monument, installation, aftercare. The family gets a unified relationship. The funeral home gets a meaningful incremental revenue line.
You sell the monument. We build it. You earn the margin.
Families have just trusted you with the most important day of their lives. A monument is a natural extension of that conversation — and one of the most meaningful purchases they will make.
Average monument order: $2,800–$5,000. Per-family revenue impact is real. For funeral homes serving 100+ families a year, monument sales become a meaningful line item.
Families ask their funeral director about monuments. Today most directors refer them out to a local dealer. With a program in place, that referral becomes a sale you make and earn on.
Monument design happens weeks or months after the service. It's a natural aftercare touchpoint that keeps your funeral home meaningful to the family through grief — not just on one day.
Everything your funeral home needs to take a monument order and deliver a finished memorial — without buying equipment or stocking stone.
Transparent price sheet on every product. Factory-direct granite at our import cost, with your wholesale margin built in.
We train your funeral directors on how to take a monument order — how to discuss design, granite color, lettering, portraits, and pricing — without it feeling like a sales pitch.
Show families exactly what their monument will look like before production. Digital proofs, in-cemetery mockups when needed, full design control.
We produce, finish, and install. Your funeral home does not need a shop, equipment, an installation crew, or cemetery coordination expertise.
No minimum order, no stocking requirement, no upfront cost. Run as many or as few orders as your families need.
Your funeral home is the customer-facing brand. Families see your service, your name, your relationship. We are the manufacturing partner behind it.
From your first conversation with us to delivering a finished monument to a family — here's the path.
Tell us about your funeral home, your service volume, and your market. We'll have a real conversation about whether a monument program is a good fit for your business.
We walk your directors through our product catalog, pricing structure, ordering system, and the conversation script for raising monuments naturally with families.
When a family asks about a monument (or you raise it in aftercare), your director collects the design details and a deposit and submits the order to us.
We produce, proof, install. You earn wholesale margin on every order. No equipment, no shop, no inventory — just incremental revenue from families you already serve.
We don't run consumer-facing ads in our funeral home partners' markets. Your community is yours. We are upstream supply, not a competing retailer.
Direct relationships with overseas granite factories. Your funeral home gets pricing that most regional monument dealers can't match — and granite color selection most can't access.
We train your directors on monument conversations without making it feel like another sales process. Families respond to it as natural aftercare.
88 years of family-owned monument manufacturing. When your family asks about quality, you can say Gifford Monument Works, Ada, Oklahoma, since 1936 — and that means something.
The first step is a phone call. No application fee, no commitment. Just a conversation about your funeral home and what makes sense.
Gifford Monument Works · Ada, Oklahoma · Funeral home monument program · Oklahoma & Texas markets