Every family that buys a plot also needs a monument. Today, most of that revenue leaves your gates — to a local dealer, a referred-in monument company, or a third-party recommendation. With Gifford as your wholesale partner, your cemetery offers monuments directly to families with factory-direct pricing and installation coordinated on your terms.
Every plot sale is paired, eventually, with a monument purchase. Sometimes weeks later, sometimes years. The question for your cemetery is whether that monument purchase happens through you — or through an outside vendor that has nothing to do with the relationship you built with the family.
For most cemeteries today, the answer is the latter. A family buys a plot, leaves the office, and figures out the monument later — through Google, through their funeral director's referral, through whichever monument company happens to be top-of-mind. The cemetery earns nothing on the resulting transaction, and a family that should have one point of contact ends up with two or three.
A turnkey wholesale monument partnership changes the model. The cemetery becomes the family's single point of contact for plot, monument, and installation. The revenue stays inside the cemetery business. The cemetery's regulations are honored — because the manufacturer is coordinating directly with your grounds team, not arriving unannounced on install day.
Every family that buys a plot from your cemetery also needs a monument. Most go elsewhere — to a local dealer or referred-in monument company. With an in-cemetery program, that revenue stays inside the cemetery business.
Families value not being shuffled between vendors. Buying the plot and the monument from the same source — your cemetery — simplifies the most emotionally charged transaction of their year.
Monuments can be sold at the time of plot purchase, at need (after a death), or in pre-need lifetime planning. Each is a meaningful revenue channel.
Installation coordination happens directly between our crew and your grounds team. Your cemetery's regulations, scheduling, and quality standards are honored on every setting.
A cemetery monument program is not a single moment in the family journey. It runs across four distinct contexts — each with its own conversation and conversion rate.
Family is committing to your cemetery. A natural moment to discuss the marker or monument that will identify the grave. Highest-conversion opportunity for the cemetery.
Family returning after a death. They need a monument soon. Offering it in-cemetery — instead of referring out — keeps the relationship and the revenue with you.
Sold to families planning their own arrangements while alive. Often paired with plot pre-need. Locks in pricing and removes a future decision from the family's loved ones.
Outreach to families who purchased plots but haven't yet placed a monument. Many families delay this step — a gentle touchpoint from the cemetery can turn a pending decision into an order.
Everything your cemetery needs to take a monument order and deliver a finished memorial — without operating a monument shop.
Transparent price sheet on every product. Factory-direct granite at our import cost with cemetery wholesale margin built in.
Our installation crews work directly with your grounds team. Setting dates, foundation specs, regulations — handled on our side, scheduled on yours.
Show families exactly what their monument will look like before production. Digital proofs, granite color visualization, layout previews.
We train your cemetery staff on monument options, pricing conversations, and the order workflow. No prior monument industry experience required.
Every order specifies the cemetery's regulations up front. Monuments are built to fit your sections, your setbacks, your rules — no install-day surprises.
Your cemetery does not need a shop, sandblasting equipment, an installation crew, or stocked granite inventory. We provide all of it.
Cemetery operators have legitimate concerns about third-party installations. Crews showing up unannounced. Foundations cut to the wrong spec. Stones installed in the wrong section. Grass torn up. The cemetery wears the result of every install-day mistake.
Our model removes those concerns. When you partner with Gifford, the installation crew on every one of your orders is our crew — coordinated directly with your grounds team for setting dates, foundation specs, and regulations. Your cemetery does not arbitrate between an unknown installer and an unhappy family. We are the installer, and we are accountable.
Built to your published cemetery foundation specs — depth, width, rebar, or whatever your section requires.
Scheduled directly with your grounds team. No surprise arrivals. No conflicting work crews.
Monument size, color, vase, and emblem restrictions enforced at the order stage. No families showing up with a non-compliant marker.
The first step is a phone call. No application fee, no commitment. Just a conversation about your cemetery and whether the partnership is a good fit.
Gifford Monument Works · Ada, Oklahoma · Cemetery monument partnership program · Oklahoma & Texas markets